At Cool Webing, we partner with universities to undertake collaborative projects that will benefit students at a global level. This time, Cool Webing was engaged by the University of New England (UNE) to provide digital solutions and ICT support to successfully delivered the 2018 ASEAN Virtual Business Plan Competition.

Increasingly, organisations are recognising differences in customer preferences and needs when designing their product offerings. The marketing process of segmentation, targeting, and positioning (or STP) identifies a firm’s potential customers, selects which customers a firm should pursue, and formulates its value proposition for its target customers.

We are going to learn why it is important for entrepreneurs to conduct market research, the market research process and an overview of the most widely utilised techniques and methods. Once you have identified a business opportunity, it is time to explore these concepts further and determine whether in fact anyone is likely to purchase your proposed product or service; that is, you need to conduct some market research before launching your company.